Understanding Motivators

What Drives You?

Motivators assessments provide people with a vocabulary to comprehend the universal drivers of engagement. The data they provide can be used to improve interpersonal communication in all aspects of life and work.

Knowledge of one’s personal motivators can help in the journey to fulfill one’s desires and purpose.

Individuals, organizations, and corporations use motivators assessments to aid in defining goals, developing leaders, building teams, making decisions, and improving many other areas.

Everybody has personal Motivators that can be understood through six primary categories and measured to rank the varying degrees to which each category drives the individual.

The six categories are associated with different aspects of and interest in group interaction.

The spectrum of Motivators from most individually-oriented to most group-oriented are as follows:

Utilitarian / EconomicUtilitarian / Economic

This motivation category reflects practical interests. People who are strong in this area are concerned with money and things that are measurably useful. They are attentive to how time and resources are used. They are utilitarian, keeping mindful of future economic gains, costs versus benefits, and return on time or money invested.

The Utilitarian/Economic Motivator reflects a strong individual goal orientation.

Theoretical / ConceptualTheoretical / Conceptual

The Theoretical/Conceptual category is concerned with the discovery of truth. People who score highly for this Motivator seek to order and systematize knowledge for the sake of knowledge itself. They are attracted to the theoretical and have a strong desire to deepen their knowledge and learn new things as well.

The Theoretical/Conceptual Motivator reflects an orientation towards individual activity.

Individualistic / PowerIndividualistic / Power

This Motivator indicates the degree to which an individual seeks to exert influence and power. Those who score strongly in this category tend to seek positions of leadership and authority. They observe and interpret things to suit their own ends, and may assert their will on other people to achieve their goals.

The Individualistic/Power Motivator leans towards an individualistic orientation, but is aware of the actions of others.


The Aesthetic category of Motivator reveals an interest in harmony, balance, and form. The person with high marks in this trait has a strong sense of beauty and inner vision. They may not necessarily be in a creative career, but they have an artistic outlook and prefer a harmonious environment. They take pleasure in life’s events. Seeking self-fulfillment and to enjoy the moment.

The Aesthetic Motivator leans towards a group orientation, but not conformity.

Traditional / RegulatoryTraditional / Regulatory

Order and unity are the concerns of the Traditional/Regulatory Motivator. The person with a high Regulatory measurement seeks out systems and rules to govern life and to organize their environment. They seek to understand the overall situation and each person’s place in it. They tend to be resistant to change and challenges to their convictions as they can be disruptive to their perceived sense of order.

The Traditional/Regulatory Motivator is interested in like-minded groups.

Social / HumanitarianSocial / Humanitarian

The Social/Humanitarian Motivator indicates the degree to which an individual seeks to help others. Those who are shown to be higher in this category seek to smooth over conflicts, build bridges between people and groups, and eliminate hate and distrust. They seek to advance group goals and assist others without a self-interested agenda.

The Social/Humanitarian Motivator focuses on others and the community.

Now that you know a little more about Motivators, why not try our “Quickie” Motivators Self Assessment?