Understanding and Identifying the High Utilitarian Motivator
Week Two: High Utilitarian 
“A penny saved is a penny gained.” -Chinese Proverb
Listen For References To:
- Entrepreneurial endeavors
- Investment or saving strategies
- Games like Monopoly and Risk
- Return on investment
Passions:
- Practicality in all areas of life
- Creative appreciation of resources, saving money
- Capitalism
Overextensions:
- Workaholic
- Little concern for others
Stressors:
- Wasted resources, time, materials, and/or services
- Investments with inadequate or not return
When Questioned:
- May focus on monetary implications, what’s in it for them, or what is practical
Favorite App:
- Groupon
- Mint.com
Classic Example:
- Donald Trump
Coming Week Three: High Aesthetic Motivator
